Its as hard as you want to make it Matt! You can do it on a very simple level or go right into it and end up somewhere quite weird.Try looking it up in a dictionary for a definition as a starting point or google it! you can do it!Go for it,personally I don’t think its as hard as “Go for love” last months challenge.
I find that dictionaries/thesauruses can be extremely useful for creative blocks. Try dictionary.com, click the thesaurus tab and type in the first 3-syllable word you can think of, then choose the fifth synonym listed. Or something random of the ilk.